There’s a social media wave going on and even games for smartphones like the iPhone can’t escape it. While mobile based social networks like OpenFeint were create to address the needs and demands of mobile games, traditional social media sites (I never thought I would use traditional to describe something related to social media) like Facebook are seeing increased exposure on such games.

Companies like Oberon Media are now expanding on their social media connectivity when it comes to their games and now with Facebook Connect, they bring their games to mainstream social media exposure. This feature can be seen in their games such as City Sights and Paradise Quest. One OM game which I’m reviewing now, ArtistColong  also makes use of social media.

artistcolony

Check out the press release below for Oberon Media’s upcoming Social Media initiatives:

Oberon Media Expands on Social Connectivity Strategies

Casual Game Leader Brings Connected Social Features to Premium Downloadable Games, Builds on Smartphone Success

NEW YORK – March 10, 2010 – Oberon Media, the world’s leading multi-platform casual games company, announced that it has continued its efforts to bring social functionality features to casual games by launching connected social features in download games. This builds on the success the company has gained leveraging social features in Smartphone and online games and highlights Oberon’s aggressive push to bring social connectivity to game experiences on every platform as part of their 2010 strategy.

The connected social features allow players to link to their social network through Facebook Connect, see friends who are also playing the game, suggest the game to others and share achievements as they are earned in-game. Players can take advantage of these features in City Sights: Hello Seattle and Paradise Quest, both published by I-play, Oberon Media’s publishing division.

Following this initial release, Oberon will optimize a platform experience that will be rolled out to our Game Center partners and allow for creation of “premium social” games. Oberon is also working with developer partners to test our new Social SDK that further leverages this new functionality and will continue to introduce these capabilities to global developer partners in the next quarter.

“As games’ connectivity to social graphs expands through APIs like Facebook Connect it becomes evident how powerful this functionality is to enhance the gaming experience.” said Tony Leamer, VP of Marketing for I-play.”We believe games on all platforms and for all audiences will eventually leverage social components.”

Oberon Media is at the forefront of companies deeply integrating social media and players’ social graphs into game experiences on multiple platforms. I-play has previously launched several social-connected Smartphone games such as Paradise Quest and Artist Colony in addition the successful Facebook game Bubble Town: Party Planet.

“Oberon’s massive footprint of users, games and platform presence represents a tremendous opportunity to leverage social graphs integration on a large scale.” Ofer Leidner, co-founder and chief strategy officer at Oberon Media, commented, “This can be done through  enabling a large number of existing games to become more social across many platforms or through creating games designed around the social graph from the start, but optimized for platforms outside of Facebook.com.”