In the past couple of years, we’ve had games that involved managing a video games studio, malls, diners and even hospitals on both iOS and Android platforms. Now, Brazilian advertising veterans Insolita Studios and Thomas Egas have teamed up to come up with Campaign: The Game, where players have full control over both the creative and planning aspects of running an ad agency!!!
Haha. This hits pretty close to home as my day job involves talking (sometimes, more like e-mailing) ad agencies who are vendors to mutual clients. Simulating client briefings, bold marketing campaigns, media planning, and general agency silliness, Campaign celebrates the ins and outs of advertising and pop culture with intuitive gameplay and charming pixel art graphics.
The game challenges players to come up with the most creative campaigns, from “adorkable zombies” to “absurd gardening,” and even “sensitive ninjas”—while exceeding client’s expectations. Only truly creative ideas will get your agency the major brands—and perhaps a coveted win at the “Cammes” Festival. So bring out your inner Mad Man (or Woman) :P.
“Campaign, like advertising, is about being extremely creative and objective at the same time,” says Creative Producer Thomas Egas. “Although the game is a humorous and stylized take on advertising, Campaign’s gameplay is loosely based on reality so players can experience the creative highs of running a top ad agency. By letting their imagination run wild and making their own creative choices they can experience the joy of turning mad fun into a business.”
This crazy premise of a game is now available on the iTunes App Store for USD 1.99: https://itunes.apple.com/us/app/campaign-the-game/id523201620?mt=8. I can’t wait to check it out.
