I still remember the craze that sparked with the release of Dr. Kawashima’s Brain Training for the Nintendo DS. Even my mum was asking about the game! Nowadays, “brain training” games are a dime a dozen, with one of the latest being BBG Entertainment’s Einstein Brain Trainer for the iPad. With over 30 exercises, Einstein Brain Trainer is designed to stretch the limits of the player’s mind and keep them razor sharp. Check out the following press release for more details:

Munich, Germany – November 14th, 2011 – BBG Entertainment, a leading producer and publisher of digital entertainment products, announces the worldwide release of its digital download  game, Einstein™ Brain Trainer, for the Apple iPad. Einstein™ Brain Trainer is a multiplayer experience available for £ 2.99 (3,99 Euro) on the App Store.


The game allows you to challenge your brain and train in a playful, motivating way on a regular basis. It addresses gamers and non-gamers alike, and combines high entertainment value with brain exercises that automatically adapt to the level of each player. Test subjects can brace for sequential exercises that will further challenge your mental efficiency. The brain exercises can also be performed by more than one person on one iPad in the game’s Hot Seat mode.

Finally, families, friends and acquaintances can truly have a battle of the minds! You can also compete online with fellow players all over the world: Simply hit the Game Center button to be entered into the global highscore list. As easy as it is, the online highscore ranking is great fun for everyone.

The much-revered physicist, Albert Einstein assists the players in the game. Einstein guides them through their training, gives them advice and motivates them to keep exercising the various regions of the brain on a regular basis. All areas of the game were individually designed with high levels of creativity, which helps make the truly unique brain trainer a blast to play.

“We are thrilled to offer Einstein™ Brain Trainer, an elaborate digital-download production with addicting gameplay and high quality visuals. The iPad is the perfect device for Einstein™ Brain Trainer. It’s intuitive and easy to use at any time, and any location. So it’s great for exercising your mind on the go,” says Stephan Berendsen, CEO of BBG Entertainment.

“Einstein’s  innovative theories continue to resonate and inform modern thinking, manifesting themselves across a variety of modern applications and products. GreenLight and the Hebrew University of Jerusalem are pleased to license Einstein’s name and likeness to BBG Entertainment as they launch the Einstein™ Brain Trainer product for iPad,” said David Reeder, vice president of GreenLight.


The 30 exercises contained in the brain trainer serve to challenge the player’s brain. Several of the exercises are available immediately; others are unlocked by In-App Purchase in the course of the game. Daily Tests reflect the current “Brain Fitness” and motivate players to continue training their brains’ capacities. The training units in the game are divided into four categories: logic, arithmetic, vision and memory.

Albert Einstein will be conducting these experiments with the player with inspiring tips and useful advice. As Einstein once said, “There is only one road to true human greatness – the road through suffering.” Einstein™ Brain Trainer for the iPad will stretch the limits of your mind and will keep the player’s minds razor sharp.

Einstein™ Brain Trainer Features

  • 30 exercises in all (about half of them new and specially developed; the rest are well-known, popular exercises)
  • Scientific background including a tutorial for each exercise
  • Daily Tests to check your current “Brain Fitness”
  • Dynamic adaptation of the difficulty level of individual exercises
  • Continuous interaction between Albert Einstein and the player
  • Detailed help system accessible from anywhere in the game
  • Trophy room for awards received
  • Hot Seat mode (multiplayer mode on a single iPad)
  • Game Center support for a global high score ranking
  • Personal coaching by the likeness of Albert Einstein
  • Available now for Apple iPad on the App Store

The price of Einstein ™ Brain Trainer on the App Store including 18 different brain exercises is £ 2.99 (3,99 Euro). App store In-App Purchase allows player to buy 12 additional brain exercises for £ 1.99 (2,39 Euro)