This is certainly noble: Silver Lining Ideas, makers of the Lucky Day app for the iPhone/iPod touch is donating 100% of its profit to the International Fund for Animal Welfare (IFAW), which is mounting an emergency animal relief mission in response to the devastating earthquake in Haiti.

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As we probably all know by now, the human cost of the earthquake surpasses 200,000 lives but do you know that many animals are also suffering as well? This is why IFAW is partnering with WSPA (World Society for the Protection of Animals) to mount a coordinated animal relief response.

The IFAW team will soon deploy to begin treating critically injured animals, vaccinating them against deadly diseases like rabies and leptospirosis and distributing food, water, and basic medical care.

To help out, simply purchase the Lucky Day app on App Store for USD 1.99. Just in time for Chinese New Year, this new app puts a new spin on the classic Magic 8 Ball concept as Ka Ching the Panda invites you to shake your iPhone and make a wish or ask a question.ย  Users can also win prizes if they figure out how to enter Ka Ching’s secret room.

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You can check out the app by clicking here. To see how much have been donated, visit the Silver Lining Ideas website (click here); as of now, there’s a total of USD 385.